banner phrase...one of the most important factors of banner design! The banner phrase should be "short and sweet". It should grab attention the moment the visitor spots the banner. If no further instructions where included in your order we will pick the text based on the contents of your web site. Some of you may already have put a lot of thought in your banner and that's okay. Make sure to include this information on the order form. Please note: Better one effective line than the whole banner crowded with text...NO ONE will read it. So don't go crazy and write a book... ;

Our banner portfolio: Understand that some of those banners are designed after our clients instructions. (Yes, we do work after directions too).

If we tried our best to convince you to PLEASE not to use all this text, but you still won't listen...well... then that's what we'll do. We want YOU to be happy! If you visit our portfolio, you'll see many great banner designs. Hopefully this will help you a little to decide. Also: Don't forget...we do not need instructions to design you a great banner. It is your choice to include them or not.

More: We can design you a great looking banner, and still keep file size low. However the possibilities with a 20k file size limit are much higher than with a 10k file size limit. We can do much more with just a few additional bytes. Downside: Larger file size will take longer to load.

Conclusion: The final outcome of the banner creative is based on your needs. What do you hope to achieve with your banner? Is CTR the most important factor? Or is branding your main objective?