LOOPS: How many times each individual frame will be displayed. Example: No loops means each frame will be displayed only once. After that one loop the banner will stop at the last frame. 1-loop will display each frame twice, etc... continuous animation will not stop and repeat each frame over and over.

Make sure the banner will meet the requirements of your banner program.

ANIMATION TIME : Time of animation from displaying first frame to the last frame.

FILE SIZE : Standard file size requirements used to be around 12k. Not anymore! Each banner program will have different file size requirements.

DIMENSIONS: Actual size measured in pixels. Standard size at this time is 468x60, but many more new non-standard sizes are introduced. A new size for example would be a 125x600 pixel banner. 125x600 pixel banners are also known as sky scrapers.

ANIMATED: Any kind of movement you'll see on a banner. Example: flashing click here button, Rotating text, moving images are all considered animations.

STATIC: No movement at all. All you see is one static frame.

FLASH: Flash banners can show more detailed movement. This is NOT a gif file. Flash files will be send to you as .swf file. Some advertisers require a special code. If so you will need to include this in your order. We will use the regular getURL code if not otherwise specified.